Smart Humans: Percent's Nelson Chu

"We are almost single asset class focused. And I like to think that that's a good thing." - Nelson Chu


  • Percent is a marketplace for private credit offerings, having facilitated over a billion dollars in flow since its inception.
  • Percent aims to improve investor experience in private credit with shorter durations, lower minimums.
  • They have standardized deal structures and reporting to control risk and provide transparency to investors.
  • Percent offers both asset-backed deals and corporate debt opportunities.
  • Nelson discusses his views on the market, including inflation, interest rates, and the impact of the upcoming election.


Nelson Chu is an experienced serial entrepreneur and the Founder and CEO of Percent, the modern credit marketplace. After witnessing the inefficiencies in the private credit markets, Nelson was inspired to transform this industry for the better and founded Percent in 2018. He and his team have built an end-to-end credit platform unlike any other, empowering borrowers, underwriters, and investors to transact with confidence through governance, asset transparency, and market standardization. Nelson has been recognized by Private Debt Investor as a Rising Star in their annual list of the top 40 individuals shaping the future of private credit.

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