"There's a lot of underwriting that happens on multiple levels to make sure it's something that we want to put on the platform." - Kenny Rose
Takeaways
- Franchises contribute significantly to the economy, accounting for nearly 5% of US GDP.
- Franchising offers a lower risk of failure compared to traditional startups.
- Franshares aims to make franchise investments accessible to a broader audience.
- Kenny emphasizes the importance of understanding the brands and operators before investing.
- Franchising can thrive during economic downturns, providing opportunities for new business owners.
Kenny Rose is the founder and CEO of FranShares, the first platform to package income-producing franchise assets into diversified, SEC-regulated funds for everyday investors. A Certified Franchise Executive (CFE) and former franchise broker, Kenny worked with over 600 franchise brands in more than 100 industries. Kenny’s views on franchising have been featured in Business Insider, Forbes, ABC, The Hustle, American Express, the Amazon feature book, “More Than Just French Fries,” and other publications worldwide, in total reaching over 300 million people throughout the world, making him a sought-after voice for RIAs, family offices, and institutions seeking durable, inflation-hedged cash flow.
